Find news and information for the executive corporate security director, CSO, facility manager and assets protection manager on issues of policy, products, incidents, risk management, threat assessments and preparedness.
Issue link: http://sdi.epubxp.com/i/103910
RMR "verification" in video verification is not just about verifying the presence of a person on the property. It is the ability of the central station to call the police and tell them that they have video of a person at the sight, have called the responsible party list and do not know why someone is on the premises. This is clearly an enhancement to simply reporting zones in alarm and will lead to increased "The 'verification' in video verification is not just about verifying the presence of a person on the property. It is the ability of the central station to call the police and tell them that they have video of a person at the sight, have called the responsible party list and do not know why someone is on the premises."—Larry Folsom capture and deterrence. We will have to work with our local and national associations, (I am a board member of PPVAR (Partnership for Priority Video Alarm Response) and our industry to ensure a consistent message that security systems keep people and property safe and additionally how video verification can enhance that process. What is rarely talked about in these discussions are the end users and the opportunity. I believe today's security end users are more technically sophisticated than the solutions our industry offers. Business owners and managers have smartphones and just like us they are increasingly leveraging the power of these devices to run and manage their busi- JENN'S NOVEMBER SALES RESULTS $701 in RMR/$15,221 in equipment 16 company leads 14 appointments 11 systems sold Average equipment sold—$1,383 Average RMR amount sold—$63 Jenn Tagle is a systems sales person for American Video and Security 42 nesses. They need to know in real time what is happening in their businesses and if there is an alarm, they want to see what caused it. This is an amazing opportunity. Real world example and opportunity An example of the opportunity is Jenn Tagle, a small systems sales person from my alarm company, American Video and Security (AVS), in Las Vegas. She sold $701 in RMR and $15,221 in installations for the month of November 2012. Jen joined AVS seven months ago and was trained to sell small commercial systems with video verification. Jenn is a sharp lady and her B2B background (Sears pest control utilizing a planned presentation) certainly helps her in her small systems role. Jenn sold a video verified system on her second sales appointment with AVS. We utilize a tablet and a planned presentation to show the service, how it works and then send an alarm video clip to the potential client's smartphone. The customer instantly gets the value proposition. Video verification is a genuine opportunity for the security industry. There are now many cost-effective ways to provide video verification to our existing and potential clients. We will need to actively work with the AHJs to navigate how this technology can have a positive impact on our clients, community, and businesses. Video verification will proliferate for many reasons, but, the primary one is the clients want it and need it. Larry Folsom is the president of American Video and Security Ltd. a commercially oriented security company in Las Vegas, Nevada. He is also the president and co-founder of I-View Now, a cloud-based central station video verification company. I-View now specializes in event-based clip delivery and storage. This patent pending service turns traditional burglar alarms and passive surveillance appliances into active video systems. American Video and Security also placed on the first annual SD&I; Fast50 and ranked as one of America's Fastest Growing Systems Integrators (www. securityinfowatch.com/sdifast50). www.SecurityInfoWatch.com | SD&I; | January 2013