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Issue link: http://sdi.epubxp.com/i/703941
1 What is the term of your subscriber agreement? ere is no such thing as a 36-month automatically renewable contract in PERS; in fact, the term for most providers is month-to-month. e market limits the provider's ability to get a long-term commitment, and most PERS customers cannot make a long- term commitment for various reasons. Some get better; others move into nurs- ing homes or retirement communities; others don't fare as well. e economic model contemplates high churn and you must be prepared to deal with that. 2 Can the subscriber can- cel the contract? e laws in many states provide PERS subscribers the right to cancel a PERS contract on short notice — some- times in as few as three days. Unless you go to a subscriber's home (most providers don't) you will not need the FTC-mandated three-day cancellation notice. In many cases, however, the subscriber's right to cancel is limited to specific facts, such as moving into a nursing home. If you fail to com- ply with the laws in a state where your subscriber lives, your agreement may not enforceable at all, which will be 22 Security Dealer & Integrator / www.SecurityInfoWatch.com July 2016 Legal Watch BY ERIC PRITCHARD The PERS Path to Profits A standard alarm contract just won't suffice when it comes to Personal Emergency Response Systems T he market for Personal Emergency Response Systems (PERS) ser- vices and equipment continues to grow; in fact, I get more inquiries for PERS contracts these days than alarm contracts. But don't be fooled — just because you monitor signals from a device in a subscriber's home doesn't mean you will succeed at PERS, as there are major differences between the alarm and PERS industries. Case in point: Can you handle a 35-percent annualized attrition rate? at's what's cus- tomary in the PERS market — not the 8 to 12-percent rate in the alarm industry. If you are using an standard alarm contract for PERS subscribers, you are ask- ing for trouble. Here are seven issues your PERS agreement should address: a problem if you need to enforce the contract's liability limitations. Learn and comply with the laws of the state in which your subscriber is located, even if your subscriber agreement uses the law of another state. 3 Who should be a party to the agreement? Sometimes the person ordering the PERS services is the person using them; how- ever, many times the person ordering is someone with a familial relation with the subscriber. Who should be a party to the contract? My contract contem- plates both, and makes thm "jointly and severally" liable. at means both mom and grandma are bound by the contract and must fulfill the obligations of either party. Otherwise, your rights and pro- tections might be severely limited. 4 What contract protec- tions do you need for mPERS? Most mobile PERS (mPERS) offerings provide loca- tion-based services that use GPS or similar technology to find the sub- scriber if they are away from home. is sort of technology has yet to be perfected. You also need to educate the subscriber about the limitations and set expectations accordingly. You also need the subscriber's permission to use loca- tion-based technology. 5 Who owns the data? PERS providers collect data regarding each subscriber. e contract should set forth who owns the data regarding the subscriber's location, travel habits and their identification. As data gets increasingly important, you may want to take ownership of the data for internal (or sales-related) purposes. 6 Who owns the equipment? Most providers permit sub- scribers to use their equipment, retain title to the equipment and require subscribers to return the equipment at the end of the contract. If you sell the equipment to the subscriber, that means you have to charge more than your competitors, many of which are Internet-based, so price shopping is easy. Also, you could have fewer legal protections for equipment you sell. Either way, deal with this issue wisely. 7 Shrinkwrap protections. PERS providers struggle to get signed contracts returned. One way to go is to set up a back-up "shrink- wrap" program. e theory is to tell the subscriber at each stage of the transac- tion that they are bound by terms and conditions. Although not perfect, a well-constructed program could provide some protections. ■ » Eric Pritchard is a Philadelphia Lawyer who spends his workday making the world safe for electronic security providers. He can be reached at epritchard@kleinbard. com. This column does not constitute legal advice; contact an attorney with questions.