Find news and information for the executive corporate security director, CSO, facility manager and assets protection manager on issues of policy, products, incidents, risk management, threat assessments and preparedness.
Issue link: http://sdi.epubxp.com/i/722523
46 Security Dealer & Integrator / www.SecurityInfoWatch.com September 2016 T here are two mega- trends disruptively impacting many indus- tries — including secu- rity — and they both amplify the risks that integrators and cloud providers have relating to cloud- based services. ey impact the design, manufacture and delivery of any cloud- based or cloud-assisted electronic physical security systems technologies. ey are: • Continually accelerating wide- spread technology advancement; and • An epochal never-happened-before shi in control of the seller-customer marketplace. Technology advancement is a given, but we are not good at grasping the ever-accelerating aspect of it. We also tend to think of the ongoing mar- ketplace shi as "commerce moving online"— but there is much more to it than just a change to internet-based business transactions. In other words, we are underestimating the impacts of the two trends that are having the greatest impacts on security industry companies and customers. ese megatrends are bringing sig- nificant risks to security industry com- panies — especially integrators. us, without understanding the risks and challenges of these trends, it is easy it to make deal-killing and company-crip- pling mistakes without ever realizing it. e flip side is that with sufficient understanding of the challenges, it is just as easy to make deal-ensuring and company-advancing moves. e term "mega-risk" applies to many risks resulting from these highly disruptive megatrends. It has oen been said that with risk comes oppor- tunity; however, grasping such oppor- tunity requires an understanding of the risk and a strategy to take advantage it. Trying to take business advantage of the opportunities that cloud computing provides without understanding the full risk picture is a recipe for disaster. Marketplace Shift An epochal marketplace shi is causing the 10,000-year-old "Age of the Seller" to be replaced by the "e Age of the Customer®" — according to Jim Blasin- game, author of e Age of the Cus- tomer (www.ageohecustomer.com). One of the most important things to know about the epochal marketplace shi is that it is an amplifier of many seller-side risk factors. Information in social media and online communi- ties can have much greater reach and influence than a company's own mar- keting messages do. at is phenome- nally good when the information is in a company's favor; and phenomenally bad when the company is making mis- Addressing Cloud Risk Two "mega-risks" that must be tackled when adding the services to your offering By Ray Bernard, PSP, CHS-III The Cloud