Security Dealer & Integrator

APR 2017

Find news and information for the executive corporate security director, CSO, facility manager and assets protection manager on issues of policy, products, incidents, risk management, threat assessments and preparedness.

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April 2017 www.SecurityInfoWatch.com / Security Dealer & Integrator 49 M atthew Zucker has cultivated successful sales teams in a vari- ety of indus- tries, but security seems to be where he has found his permanent home. He was introduced to security in the early 2000s working for an integration company, and the evolving technol- ogy, recession-proof environment, and ability to sell a product that makes a positive impact on the community were all reasons for him to dive deeper into the industry. "Two colleagues and I decided we could make a greater impact in this industry," Zucker says. With a well-craed business plan and financial support in hand, Zucker, along with Larry Shiner (CEO) and Robert DeGennaro (CFO), took the leap and formed Beacon Protection LLC, bringing in a fourth partner with an operational background, Adam Wilder (Chief Operations Officer), to get the ball rolling. "We quickly started recruiting top talent within the industry and we were on our way," Zucker says. at was 2013. Four years later, the Totowa, N.J.-based company has posted a three-year total growth rate of nearly 140 percent and is coming off its best year in gross revenue. Growth Starts with People ere have been a number of trends, strategies and best practices that have powered Beacon Protection's fast growth, but building a staff is per- haps the most important, according to Zucker, who is the company's presi- dent of sales. "Before establishing a plan for growth, you must ensure that you have a solid staff as well as resources," he says. "Our company is only as strong as the people who embody our mission and go above and beyond to see the company succeed and to make cus- tomers satisfied. ere is nothing more powerful than our employees' dedica- tion and passion to make current and potential customers happy." To form such a loyal staff, Zucker believes in applying the company's core values to its new hires. "We are diligent about our hiring strategies and the type of people we bring into the organization that can contribute to our overall company vision," Zucker says. "We like to establish an environment that creates a positive and ambitious attitude that drives behavior to make the company successful. "I consider this business a team sport – it requires passion, allegiance and enthusiasm, and we certainly can- not reach our strategic goals without establishing the culture of empower- ment," Zucker adds. e secret to Beacon's success is the ability to attract talent to the organiza- tion by highlighting its brand, com- pensation, benefits, training, and as well as presenting an avenue for con- tinued career growth. "It is important to show the sustainability of our indus- try through our cutting-edge techno- logical products and the overall health of the company," Zucker says. Training goes hand-in-hand with that philosophy; in fact, Zucker emphasizes that for any security com- pany to be successful, it must have a laser-like focus on continuing educa- tion. at education must quickly filter down to installers so everyone is on the same page about how to imple- ment and successfully integrate high- tech security products. "Training technicians to be able to successfully install and educate clients on flexible technological solutions will continue to challenge the growth of our sales production," Zucker says. • Interchangeable Die Sets • Push Button Lock (patented) • Lock-in Connector P/N 100061C • Conductors up to .048"/ 1.22mm • One piece stagger design • Higher performance P/Ns 202044J, 202048J – For larger Conductors Works with EZ-RJ45 ® & new ezEX-RJ45 ® Connectors for larger cables EXO Crimp Frame ™ New! Cut Strip Terminate Test Custom Electronics Security Datacom Telecom Electrical Visit platinumtools.com to see all our Cut, Strip, Terminate & Test solutions and a distributor near you. 805 384 2777 Since 1997 … professional solutions for the preparation, installation, hand termination and testing of wire and cable. We Make Connections EZ Request information: www.SecurityInfoWatch.com/10216200

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