Security Dealer & Integrator

JUL 2018

Find news and information for the executive corporate security director, CSO, facility manager and assets protection manager on issues of policy, products, incidents, risk management, threat assessments and preparedness.

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Page 64 of 115

July 2018 / Security Dealer & Integrator 65 the campaign-building methodology – which changes frequently with new technologies and policies – it is also very possible that you will run ad aer ad this way with no results at all. All of these are examples of dif- ferent purposes behind individual posts, but there are many other rea- sons to post as well. Scheduling the diverse types of content, knowing when to be humorous and understanding, what provides value, and what will be seen as spam are all important elements of expertise that experi- enced practitioners bring to social media management. 3 Digital (or inbound, or content) marketing is a whole new discipline Marketing has changed – it is no longer possible to reach your entire audience in one place the way it used to be. For consumer brands, back before smartphones and social media it was easy – shoot a com- mercial and run it in prime time. For B-to-B brands, you could hit your whole target by advertising in trade magazines. © ThinkStock Now, media has fragmented. People are looking at literally millions of news sites, blogs, apps and especially social media channels. Especially social media channels, as more than 2/3 of all adults in the United States are on Facebook. More and more business searches are taking place on social media. Your prospects are seeing links to content that interests them in their To learn more, visit or call us today MI: (800) 522-2940 | NC: (800) 768-6050 | TX: (877) 347-5117 EXPERT SERVICE, EXCELLENT PRODUCTS. Our people are our greatest asset. JLM Wholesale is built on people - those who work for us, and those we do business with. Our capabilities are numerous and we are determined to provide you with not only quality products, but expert support and advice. With three locations to efficiently serve your needs, JLM continually strives to be an industry leader. Request information:

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