Security Dealer & Integrator

AUG 2018

Find news and information for the executive corporate security director, CSO, facility manager and assets protection manager on issues of policy, products, incidents, risk management, threat assessments and preparedness.

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Page 40 of 73

tial to go the way of Borders Bookstores, Sears and Winn-Dixie? It is a very real possibility in the eyes of many residential-focused dealers. "e difference (with Amazon) is their reach," Chris Johnson, President of the Direct to Con- sumer Division of Brinks Home Security, said at a recent industry panel. "As much as we have seen of the SimpliSafe TV commercials, that reach is nothing com- pared to Amazon," he adds. We need to figure out what our competitive advantage is, because the sky might actually be falling this time. It is not going to happen tomorrow or the next day – they are going to spend some time really get- ting this thing ramped up – but we need to fig- ure out how to make the economics work." www.SecurityInfo / Security Dealer & Integrator 41 B ack in 1995, Jeff Bezos launched an online bookstore and called it Amazon...years later, bookstores gradually began to disappear. As Amazon expanded its offerings to include just about anything, brick-and-mor- tar stores in established malls across the country started disappearing. Amazon acquired Whole Foods in 2017, and already two major grocery retailers (Tops Markets and Southeastern Grocers) have filed for bankruptcy. In 2018, Amazon set its sights on the home secu- rity market by acquiring brands Blink and Ring, and announced a home security offering with monthly monitoring as low as $10. Will this mean the stalwarts of residential security have the poten-

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