Security Dealer & Integrator

AUG 2018

Find news and information for the executive corporate security director, CSO, facility manager and assets protection manager on issues of policy, products, incidents, risk management, threat assessments and preparedness.

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August 2018 www.SecurityInfoWatch.com / Security Dealer & Integrator 53 the install is actually download time, not install time. Once you have put in a few smart locks, it becomes second nature. If you take longer than a half hour, you are doing something wrong." Entry Point for Increased Sales e role of the smart lock in increas- ing smart home sales makes sense. Together with a central hub, the smart lock is a natural entry point for cus- tomers to enter the smart home arena – ironically because it is most oen located at the entry to a home. Cus- tomers welcome the concept of con- trolling their home automation devices and scenarios from the convenience of their front door. Getting past the false perception that installing smart locks is difficult means security dealers can truly open the door to enhanced customer reten- tion, growth and profit. According to a July 2017 Consumer Technology Association study, "Con- sumer enthusiasm for both emerg- ing technology and resilient mature categories is exceeding expectations – driving the U.S. consumer technology industry to an estimated 3.2 percent revenue growth in 2017." e study goes on to say that sales in the smart home category, including smart locks, will reach 27 million units in 2017 – a 50-percent increase over 2016. Making a smart lock central to a home automation system makes sense in terms of customer retention and increased business. Home automation is still a fairly new concept to most homeowners – they have to build up their comfort level with the technology over time. is comfort level can only grow as customers are coming and going through the front door through- out the day, every day, and engaging with the smart lock and home automa- tion features. e more customers use the smart lock to enhance convenience and secu- rity in their lives, the more likely they are to going to want to expand their system capabilities in the future. When customers upgrade from a basic security system to one with home automation and smart locks, the home automation system usually requires a higher level of service. is means dealers can offer and charge for a pre- mium service package. ■ » Nick English is North American Sales Manager for Kwikset residential access solutions. Request more info about the company at www.securityinfowatch.com/10939880. The Smart Control Solution Focused on Security www.elkproducts.com/m1 We put security first incorporating high-level encryption, multi-level authentication, and advanced processors in our controls, communicators, and wireless devices. M1 goes beyond security with environmental monitoring and flexible control solutions. Our controls integrate with industry leading AV and software partners, providing truly customized solutions for homes and businesses. Our award winning staff offers prompt and friendly support with minimal hold time and extensive product knowledge. Booth 4348 Request information: www.SecurityInfoWatch.com/10213563

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