Security Dealer & Integrator

NOV 2018

Find news and information for the executive corporate security director, CSO, facility manager and assets protection manager on issues of policy, products, incidents, risk management, threat assessments and preparedness.

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42 Security Dealer & Integrator / www.SecurityInfoWatch.com November 2018 Perimeter Security Video analytics can alarm on predictive behavior, such as loitering near the perimeter. Photo: PureTech Systems Analytics on the Perimeter A guide to selling customers on the benefits of the technology By Eric Olson Video Analytics has been around for a while, and over the years, the algorithms have continued to evolve from simple pixel motion detection to today’s much more advanced deep learning algorithms. With the advent of lower cost hardware and advanced learning neural networks, video analytics is poised to make great strides in the coming years in many markets, including perimeter security. Developing an internal plan to market and sell video analytics involves several factors, including what type to choose, potential hidden costs, as well as scenarios where you may be leaving value on the table. Here’s a guide for your sales team: What Video Analytics Will We Sell? Video analytics come in many shapes and sizes, but for now let’s focus on three differentiating factors to consider when choosing a type to promote: 1. Embedded vs. Standalone: Embedded video analytics reside on the camera itself, while standalone video analytics are essentially software programs that can be deployed on commercial off-the-shelf servers or mini computers. Embedded video analytics are convenient, as they are already included in the camera. No extra wires or power source required, and they may be tightly integrated with the camera or VMS; however, they can decrease your choice of sensors. Additionally, the

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