Security Business

APR 2019

Find news and information for the executive corporate security director, CSO, facility manager and assets protection manager on issues of policy, products, incidents, risk management, threat assessments and preparedness.

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58 Security Business / / April 2019 focused 100 percent on IP-based physical security systems in its area, which led to significant growth within the first few years. The Elkhorn, Neb. (just outside of Omaha)-based company has a global workforce, with remote employees throughout the United States and subcontractors who work internationally. Prime Communications is an IT-centric organization focused on managed services. The unique way they solve problems and their incorporation of engineering enables them to offer personalized solutions. Customers are drawn to the service and feel confident their people and assets are being protected. Traditional Markets, Personalized Solutions Prime Communications focuses mainly on customers in healthcare, retail and education. The decision to branch into the healthcare industry was a natural, as the company had already been deploying medical telemetry equipment across the country – moving to the security side within healthcare simply made sense. As for the education market, a 2011 school shooting in Omaha in which a student shot a principal and assistant principal before killing himself proved to be a turning point. The tragedy left the school committed to increasing security, and they turned to Prime Communications for assistance. Over the course of the nearly three-year project, the company partnered with architectural and engineering firms to build systems to secure the school. “From there, we have grown, and our team understands how to deal with education-related security problems,” explains Jamie Bumgardner, the company’s VP and COO. The company’s entry into retail was organic, Bumgardner says. A large retailer in the Omaha area asked the company to evaluate its security. “It was a big success story on how we reduced shrinkage,” Bumgardner says. “The retail world is small, and people talk…then that sector of our business took off.” Regardless of the vertical, Prime Communications is focused on creating a customer experience that sets them apart. “We are not attacking every vertical in the market,” says Bumgardner. “For those vertical markets were in, we are very present by going to industry events and being part of advisory committees, etc.” This presence enables people in the markets to recognize Prime Communications and leads to new business. According to Bumgardner, the company’s objective is for each end-user to feel that “because of the Prime Communications customer experience, I have greater confidence that I can better protect my people and my assets, and find more joy in my job because Prime Communications solved our problems.” While Prime Communications customers typically have similar security issues and challenges, Bumgardner says the company goes to great lengths to personalize solutions. The security systems created can only happen after the company has a clear and deep understanding of the customer’s environment. “We want customers to view us as a trusted advisor,” he says. “When we engineer systems, we go through it with customers so they understand exactly what they are buying.” By creating an open relationship with its customers, Prime Communications encourages customers to be honest about their needs. “We tell our customers tell us what you want us to do and we’ll figure it out,” Bumgardner says. While the elusive one-size-fits-all solution does not truly exist, the company uses a custom integration group that focuses on the challenge of creating a fully unified platform that integrates familiar security, video surveillance and access control equipment with other business systems. Bumgardner says this focus is a differentiator for the company. “The engineering piece of our organization separates us, and we invest a great deal of time into engineering,” Bumgardner says. In addition, Bumgardner credits cloud-based hosted systems as a major driver of the company’s growth. The company has embraced solutions such as video analytics, cloud-based video (Security) is a large market with many verticals and endless technology. Find your niche and stay focused." — Jamie Bumgardner, VP and COO

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