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market. "All the metadata being created (by America was on track to reach 2.3 million in IP-based systems) is a valuable way to look 2013 — an increase of 66 percent year-onat what's going on in the enterprise and start year. The strong growth is expected to last finding valuable little nuggets of informathroughout 2014 and for years to come, drivtion that will help managers improve their ing the number of new installations each business," explains Jay Hauhn, CTO and year to 12.8 million by 2017. As a result, vice president of industry relations for Tyco penetration of smart home systems in North Integrated Security. "That's where the market American households will increase from just is going. 3.2 percent at the end of 2013 to 16.6 per"The retail market is leading the way by cent in 2017. using video analytics to create the metadata These home automation and security technologies give homeowners the power to control their "All the metadata being created (by IP-based residential systems at the touch of a button, from systems) is a valuable way to look at what's going any where in the world on in the enterprise and start finding valuable thanks to mobile functionlittle nuggets of information that will help ality (More on innovations in home automation in the Dec. managers improve their business." 2013 cover section of SD&I;: — Jay Hauhn, Tyco Integrated Security www.securityinfowatch.com/ that tells them things like how many people magazine/secu/issue/2013/dec). were in the store and which path they took The exponential increase in residential to get there — and then the ROI changes," security and technology options, however, Hauhn continues. "I think retail will help us has been like blood in the water for many refine the software and these processes, and large service providers, who, like hungry it will eventually move into other markets." sharks, are now infiltrating the residential "Business intelligence software will give security space — an area once claimed by end-users valuable, profit-improving data," mostly smaller players. "The entrance of largadds PSA's Bozeman. "This will, consequently, er, non-traditional companies like Comcast, increase the use of physical security devices Time Warner and AT&T; into home automafor data gathering, such as card readers, video tion and security is challenging traditional surveillance and alarm point monitoring." integrators to keep up," Knox acknowledges. New ASIS president Richard E. Widup Commercial Jr., CPP, the Senior Director of Corporate It may be a familiar refrain, but the conSecurity for Purdue Pharma LP, agrees: "As tinued rise of network-based systems — integration improves, so will the quality from video surveillance to access control of data. This will lead to data analytics for and beyond — is having a profound impact analysis of the security function; creation and on the commercial security industry. Not development of KPIs and metrics; and cross only are these technologies making security functional use of security devices for other departments more efficient and powerful, aspects of the business such as HR, Finance they are also changing the way systems are and Operations." being integrated together and how organizaIP systems creating Big Data is just the tip tions use the information that is produced. of a much larger iceberg rooted in IP. The At some point in the last couple years, the increased functionality of these systems is term "Big Data" went from being a buzzword enabling end-users and integrators alike to to something that can tangibly change the mobilize and streamline their business operaway integrators capitalize on the commercial tions. Functions such as improved remote www.SecurityInfoWatch.com | SD&I; | January 2014 19