Security Dealer & Integrator

JAN 2014

Find news and information for the executive corporate security director, CSO, facility manager and assets protection manager on issues of policy, products, incidents, risk management, threat assessments and preparedness.

Issue link: http://sdi.epubxp.com/i/246277

Contents of this Issue

Navigation

Page 51 of 69

YOURBUSINESS By Jeff Bullas Avoid This Mistake When Selling Online A simpler landing page might be the key to increasing website profits S elling products and services started with trading shells, moved onto exchanging goods for other types of goods and finally money was invented as the universal means of exchange. It was simple — you took your goods down to the local community market, set up your stall and started selling. Today, it is obviously more complex. We not only have compulsory regulations, taxes and insurance to deal with but a more recent and sometimes painful and convoluted invention — technology. Some of us deal with technol- gers, it can be made simple by using a WordPress template, setting up a simple payment system such as Selz.com and starting to sell. Previous-generation payment systems and gateways involved many moving parts; however, today you can be up and selling your products in a matter of minutes. The Big Mistake There is one big mistake that many website marketers fall into when selling online — they spend a lot of money on advertising on Facebook and Google to send people to their homepages. Their homepage may look great, but it is trying to do a lot of things and there is a lot going on. It has menu tabs and other elements such as: about us; products and services; contact us; different images; and many links. You need something that is much simpler — you need a landing page. A landing page is a website page that is specifically designed to do one thing — capture a website visitor's information. It has a form and explanatory words to optimize capturing their name and email. That is it; you are not trying to do anything else — it is just trying to achieve the goal of building your email list. Two Key Types of Landing Pages This example from Hubspot is not about selling a product but building an email list, and they offer free content in exchange for your name and email. ogy better than others, but if you want to sell online, you certainly need to grapple with it. Your only choice is to outsource it to others or do it yourself. As technology has evolved, the visible programming is slowly being removed and replaced by intuitive interfaces that don't require a degree in computer coding. For blog50 There are several different types of landing pages; but for your sales and marketing goals, there are two key types to know about: 1. Lead generation landing page: This has one primary goal — collecting information. In its simplest form, that includes just a name (first name will do) and an email, which is called "list building." That list can be used for marketing to your prospects later and it also can be for delivering free content. Another term often used to describe this is a "squeeze page." www.SecurityInfoWatch.com | SD&I; | January 2014

Articles in this issue

Links on this page

Archives of this issue

view archives of Security Dealer & Integrator - JAN 2014