Security Dealer & Integrator

JUL 2015

Find news and information for the executive corporate security director, CSO, facility manager and assets protection manager on issues of policy, products, incidents, risk management, threat assessments and preparedness.

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Page 35 of 103

34 Security Dealer & Integrator / July 2015 3VR The three-tiered Alliance Program pro- vides security system integrators who sell and install 3VR products a way to differentiate themselves, as well as increase margins and drive recurring revenue. The program provides exclu- sive pricing and co-marketing efforts, with upsell opportunities for recurring software and services. securitysystemintegrators Aberdeen Aberdeen's Certified Channel Partner Program is open to VARs, resellers, government contractors, OEMs and other solution providers. Download the Certified Channel Partner Application, complete the forms and fax or email them. Benefits include: discounted pricing and higher margin potential; lead referrals; and deal registration. aberdeen-channel-partner-app.pdf ADT ADT Authorized Dealers enjoy advan- tages including our new $100-million dollar advertising campaign featuring Ving Rhames, which is adding more brand recognition with marketing tools for dealers to use in customized local advertising. ADT Authorized Dealers are well compensated, with higher net multiples, lower pass- through rates, flexible RMR ranges, and no hidden fees. Alarm Capital Alliance The Alarm Capital Alliance Independent Dealer Program lets you market your brand name and maintain your current customer rela- tionships to capitalize on your brand's equity. By continuing to service the accounts you sell, you realize contin- ued service revenue, capture all leads and referrals, and continue strength- ening your brand. selling-alarm-accounts/ independent-security-dealer-program Dealer Partners have access to tools help to manage the business, streamline installation and reduce truck rolls with remote cus- tomer support. Dealers can access co-brandable marketing materials Partnership Possibilities SD&I's annual roundup of active dealer/integrator partner and certification programs N o security dealer or integrator can suc- ceed without a little help from their ven- dor partners. When you want to add a new line of prod- ucts and services to your ofering, the bottom line is, you need to get your technicians certifed on that particu- lar product line. Beyond that, dealers and integrators can take advantage of a myriad of benefts and services — from online training, to product discounts, to marketing support and much more — designed to make a company's travels down the path to greater profts even smoother. "Our partners' success is our suc- cess," ISONAS vice president of global sales Rob Lydic said when the com- pany launched its new Certifed Part- ner Program in June. For this annual section provided by SD&I, we sent out a call to all security industry-related vendors and ser- vice providers to let us know if they are actively recruiting dealers and/or integrators for their various channel and certifcation programs. If you are interested in partnering with any of these companies, please follow the link provided to learn more about each program (and please mention you saw it in our magazine). Afer you peruse this list, be sure to check out a few best practices for choosing an OEM part- ner on page 44. Compiled by Paul Rothman

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