Security Dealer & Integrator

APR 2017

Find news and information for the executive corporate security director, CSO, facility manager and assets protection manager on issues of policy, products, incidents, risk management, threat assessments and preparedness.

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52 Security Dealer & Integrator / www.SecurityInfoWatch.com April 2017 America's Fastest Growing Security Dealers and Systems Integrators Installer training is a key component to Beacon Protection's success. financial stimulus. "With businesses having more working capital, it will allow for reinvestment, expansion of work force, and a catalyst for financial production," he says. "For Beacon Pro- tection, a large portion of our portfo- lio focuses on commercial properties. If businesses have more disposable income via tax reductions and eco- nomic support, we are hopeful this will Gold Protective Services in 2014 and the company is looking for further opportunities. "Increased M&A; activ- ity within the security space in 2016 has brought positive attention to the public financial space," Zucker says. "Security companies have been able to capture the evolution of connected home technologies, which has pro- vided companies with additional reve- nue streams," he continues. With security dealers capitalizing on increased RMR opportunities, the attraction for external financial inves- tors has been pushed to the forefront, creating "a rejuvenated enthusiasm," Zucker says. "Staying agile and allow- ing yourself the ability to switch direc- tion quickly in response to market changes is critical," Zucker says. 3 DIY: Beacon Protection prides itself on prompt, state-of-the- art equipment and monitor- ing services and leans heavily on the Honeywell Total Connect Remote Services package. But in its search for new customers, the company oen runs into consumers who have purchased DIY solutions and are either unable to properly install the equipment or have problems teach- ing themselves how to use it. While he understands a consumer's desire to save money using a DIY system, Zucker oen finds they have buyer's remorse. Additionally, potential law- breakers have started to see that DIY systems are an easily hackable tech- nology, as more cringe-worthy cases are seen in the daily press. Every home or commercial prop- erty is different, Zucker points out, so knowing exactly how to provide proper protection takes years of expe- rience. "Our sales professionals are thoroughly trained in Risk Assessment Analysis, and therefore they are able to see the potential vulnerabilities," he says. 4 Social Media: One key area worthy of focus for Beacon Protection is social media. "e acceleration of social networks has rewritten how companies must approach their marketing strategy and continued efforts to create a formal marketing plan," Zucker says. With so much information on tech- nology at their fingertips via social media has created opportunities to enhance the buyer/seller relationship. "Realizing the value of digital technol- ogies through social media has pre- sented opportunities to connect with people in different ways," Zucker says. Looking Ahead Beacon Protection's business goals for the next 12 months are aggressive. "We are confident in our game plan," Zucker says, adding that the compa- ny's main goal is to widen its customer base via organic sales and acquisitions, along with geographic expansion. "Geographically, we will look to expand our sales and customers into neighboring states as well as a con- tinued diversification of products we currently offer," Zucker says. "We will always look to create more sales but with that growth will come a greater need to keep our retention rates low by making sure current customers receive the attention they deserve." Looking at Beacon Protection's growth over the past three years – growth that catapulted them into the top 5 of the Fast50 – they are justifi- ably bullish as to where they can be in the next five years. "e success of our organization will always stem from a simple concept of finding new custom- ers while retaining the ones we already have," Zucker says. ■ » Curt Harler is a technology writer and regular contributor to SD&I; magazine. Reach him at curt@curtharler.com. create sales opportunities for our prod- ucts and services." Zucker expects corporate tax reforms to be passed, with rates cut from 35 percent to possibly 15. "is, coupled with the closing of certain tax loopholes could create a more lucrative cash flow model for us," Zucker says, noting that all of the proposed tax changes are still in the infancy stage, so there is a wait to see how this will come to fruition. 2 Industry M&A;: Tax code changes would play into Beacon Protection's overall fast-track growth strategy; in fact, acquisition is the top line on its growth strategy chart. To that end, Beacon acquired

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