Security Dealer & Integrator

JUN 2018

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12 Security Dealer & Integrator / www.SecurityInfoWatch.com June 2018 BriefCam the Latest Addition to Canon's Video Empire Following Axis and Milestone acquisitions, company breaks into the video analytics market with its latest purchase Tech Report / The industry's top technology news SECURITY WATCH Four years ago, Canon took the video surveillance market by sur- prise when it acquired Milestone Systems and then quickly followed by purchasing IP video surveil- lance pioneer Axis Communications less than eight months later. In May, Canon struck again, acquir- ing BriefCam and its video content analysis software. Since it first appeared on the market in 2007, BriefCam's Video Synopsis product, which enables users to condense searches of hours of surveillance footage into only a few minutes, has become popular among end-users in both public and private sectors. With the burgeoning market for video solutions driven by deep learning and artificial intelli- gence (AI) technology, the company is also well positioned to take advan- tage of this growing trend as well. BriefCam President and CEO Trevor Matz says the acquisition will drive accelerated innovation for the video analytics technology as well as open the door for "co-innovation" opportunities with other companies in the Canon portfolio. "The acquisi- tion enables the research and devel- opment of new and exciting solu- tions, expansion to new markets, stronger vertical solutions, and the ability for BriefCam to serve custom- ers and partners even more effec- tively," Matz said. When asked how the Video Synopsis technology might be used for applications beyond security, Matz said those conversations are ongoing. Matz added that BriefCam will operate as a standalone company within the Canon Group – much like Milestone and Axis. The company will continue to work with third-party products – for example, IndigoVision, which began a technology partner- ship with BriefCam in 2017, recently announced that its new artificial intel- ligence offering will be powered by BriefCam's v5 platform. Matz said that BriefCam would also pursue synergies with Milestone and Axis moving forward. In a statement, Canon said that under Phase V of its "Excellent Global Corporation Plan" – a five-year initiative launched in 2016 – it aims to achieve new growth through a "grand strategic transformation" which includes reinforcing existing businesses as well as strengthening and expanding new businesses. "With BriefCam, we can deliver an even broader range of leading-edge tech- nology and solutions in the fields of network cameras, video manage- ment software and video con- tent analysis software," Masanori Yamada, Canon Inc.'s Managing Executive Officer, said in a statement. Industry Impact Jim McHale, director of UK-based market research firm Memoori, char- acterized the acquisition as an "astute move" on the part of Canon and said the company's timing couldn't be better given the strong demand expected for video analytics. "Our report on video analytics, which will be published next month, identifies some 120 companies, and BriefCam is one of the few that has established a foothold to gain a share of the current business and its grow- ing market potential," McHale says. Adds IHS Markit analyst Oliver Philippou: "BriefCam will bring a host of analytics capabilities that will sit alongside Canon's current offering. Perhaps more important, it will give Canon a foothold within the much talked about 'deep learning' mar- ket. Deep learning is a technology in which the Canon group appeared to be lagging when compared to other equipment vendors such as Hikvision, Dahua and Avigilon." ■ BY JOEL GRIFFIN, EDITOR, SECURITYINFOWATCH.COM ■ BriefCam's Video Synopsis technology enables users to search through hours of video surveillance footage in a matter of minutes.

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